Artwork Licensing.

Artwork licensing is a very easy process and gives you the option to choose from an already existing artwork from my library or to commission a brand new custom piece with a story that aligns with your values and echoes your journey.

When you are happy with the completed design, you are free to use this artwork within your business to apply to anything you like - outdoor structures, walls, uniforms, merchandise, marketing materials, billboards, internal documents or digital media.

Depending on your project we can offer simple flat fees, clear exclusive ownership rights, no expiry and no restrictions on usage. We can also assist with any graphic design services you may require.

Work with me to create a logo, uniform or mural design that speaks your message clearly and brightens up your organisation. Just get in touch with us and let us know what your next project is!

BHP using my design "Camping Under The Stars" for their new PPE uniforms.

Past Projects.

SA Power Networks, one of the largest employers in South Australia, commissioned me to create and design the artwork for their first ever Reconciliation Action Plan titled "Empowering South Australia" and as part of our licensing agreement, my design is now wrapped around two Hino trucks and their new Tesla!

Iluka Resources purchased the rights to one of my existing designs to be installed as huge aluminium panels in the outdoor staff area of their Jacinth-Ambrosia mine site.

AECOM commissioned a framed artwork & a 6.5 metre mural for their brand new sustainable office space in RAA Place and licensed the extracts to use throughout their business.

I am honoured to share that my artwork is now protecting the heritage sites at the BHP Oak Dam mine site where my ancestors once walked.
Printed on aluminium sheets, my pieces have been fixed to concrete bollards that form a protective circle around sites of immense cultural significance to Aboriginal people. These sacred sites are associated with song lines & stories, ceremonial sites, conception, birth and death sites and ancient artefacts like spearheads and stone tools have been discovered in these areas.
These sites are not to be touched or disturbed without express permission from Kokatha elders and it means so much to me that BHP make it a priority to maintain and preserve our heritage.

GPC Asia Pacific (Repco) commissioned me to create a custom digital artwork for their First Nations Strategy document.

BHP & Kokatha Mining Services commissioned a digital artwork which was printed onto their new lab courier truck which delivers ore samples to labs 365 days a year!

Supportie chose extracts from the painting "Connection" to create their new logo because they loved the meaning behind the painting and the colour theme was perfect for their branding vision and complimented their mission statement.

Sydney business, Saree Selections acquired the licensing rights to several designs to be featured on a limited edition collection of Indian Saris.

Eyre Eye Centre chose a digital artwork to have installed within their practice.

The NDIS Commission has licensed my artwork for their Reconciliation Action Plan.

What is artwork licensing?

A major problem in the Indigenous arts industry is the reproduction of Indigenous art and designs without permission from the artist. Businesses seeking to make products that include Indigenous artwork should use licensing agreements to ethically and respectfully engage with Indigenous artists.

Licencing arrangements allow Indigenous artists to authorise others to reproduce their work whilst they retain the copyright. It can enable the artist to gain exposure and develop ongoing relationships. The rights to use or reproduce artwork on products should be done in a mutually beneficial manner that upholds the rights of the artist.

By licensing Indigenous artwork you can be assured that you are following best practice, respecting the artists’ rights, and that the artists or beneficiaries are receiving fair payment for the use of their work.

What is involved in a licence agreement?

A licence agreement is made when a copyright owner enters into a contract with another person to authorise them to use their artwork. Indigenous artists can give manufacturers permission to use their artwork by granting them licensed rights to use the copyright in their works in a written licence agreement. Licence agreements are an effective model for businesses seeking to engage with Indigenous artists or use their artistic works, providing terms and conditions that, when respected, facilitate respectful and ethical engagement.

The granting of a licence is a contract, and like other contracts it can be oral, implied or written. However, it is recommended that copyright licences be in writing to avoid future misunderstandings.

The licence agreement should set out the Terms and Conditions of the licence, including:

The scope of the licence: What does the licence agreement cover in terms of products? The products that the artwork can be reproduced on should be clearly understood.

Payment or royalties: How will the artist be paid? If the work is commissioned, professional fees can be paid up front or on completion and delivery of the work; royalties can be paid to artists based on the number of products produced or sold.

Duration: What is the specific time period the licence is granted for? For instance, an artist can grant another person the rights to reproduce their artistic works on t-shirts for 3 years. After the 3 years, the licensed rights cease.

Territory: Where are the rights permitted? e.g. limited only to Australia.

Moral Rights: The artist’s right of integrity and attribution should be covered in the agreement. Have you discussed any changes to the artwork with the artist? How are the moral rights of the artist being upheld? Licence agreements should include clauses that deal with the moral rights of the artist.

Attribution: Attribution or credit clauses are included to ensure that the artist’s name, clan group and any other information requested is included alongside each reproduction of their work, compliant with their moral rights under the Copyright Act 1968 (Cth).

Indigenous Cultural and Intellectual Property (ICIP) Rights: Where the artistic work contains Indigenous cultural expressions that are the collective heritage of a clan, clauses should be implemented to ensure that ICIP rights are protected. E.g. Ensuring the integrity and authenticity of the artwork is upheld; facilitating consultation and consent; and benefit sharing. (For more information on ICIP see our blog Rights to Culture).

Termination rights: How can the licence agreement be terminated? Who has the right to terminate the licence and for what reasons?

Get in touch.

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I acknowledge and pay respect to the Traditional Custodians of the land we live and work on. I extend my respects to Elders, both past, present and emerging; and recognise the continuing connection to lands, waters and communities of all Aboriginal and Torres Strait Islander peoples today.